Research tuned to each market: Baldanzi & Novelli

Exporting a single idea everywhere is easy; adjusting it to what each region genuinely needs is the harder discipline, and it is the one this studio claims. Adriano Baldanzi and Alessandro Novelli describe their work as research and evolution shaped around specific regional requirements — a habit built over thirty years in seating and office furniture. Tuscan by birth and by life, both took their Industrial Design degrees at the ISIA in Florence, and their clients describe them as partners rather than external consultants.

Their signature recurs across ten of the Italian factories we represent — Sitland, Bralco, DVO and Estel among them, all available through La Mercanti. For Indian offices — where climate, scale and working habits all differ from Milan — a designer who starts from the region rather than the catalogue is worth asking for by name.