Designing in the logic of serial production: Angelettiruzza Design, from large runs to small series

“The challenge is to design in the logic of serial production.” The line comes from the studio’s own profile, and it explains most of what Angelettiruzza Design does. Run from Rieti by two industrial designers who are also a couple, the studio works at both ends of manufacturing: industrial products made in large numbers, and handcrafted objects made in small series. Techniques and materials change sharply between one commission and the next, and the founders treat that as an advantage, letting experiments in one sector contaminate another. Their clients run from Hotpoint/Indesit Company and Faber to Bottega Intreccio, where they are art directors today. Six selections for the ADI Design Index have followed.

The same discipline stands behind Mint, a range of taps drawn for Fantini; it is their one design in the La Mercanti selection. They call their way of working traditional: a product takes shape through continuous exchange with the company that will make it, and trust with chosen manufacturers is earned over years. Sitland is among those they have worked for. A project that repeats one bathroom across many floors asks the question this studio starts from: what holds up when it is made again and again.