Paolo Pampanoni — from the space, to the product, to the brand itself

Few designers follow the line this far. Paolo Pampanoni started with offices and workspaces in 2000, moved to product design in 2002 — partition systems, furniture, lighting, upholstery — and then to art direction: the company's image, its product catalogues, its digital tools. Knowing how a product is made taught him how to tell it, and the two skills now travel together, under a method he calls performance-based.

On La Mercanti that line ends in something you can specify: Mood by Las Mobili, his modular office partitions.